5 Keys to Win Release Day by Amber Horsburgh

5 Keys to Win Release Day

Starts Oct 26, 2020 at 6:00 PM EDT

WHAT'S COVERED?

The 5 main keys that unlock the perfect release day. Plus how you can apply them to your workflow: 

  1. How to make the marketing as good as the music
  2. Avoiding cookie cutter marketing plans
  3. How to know if what you're spending is the right thing
  4. Troubleshooting when you and your artist client are not on the same page
  5. Ways to stay abreast of an ever changing music landscape

HOW TO WATCH

JOIN LIVE WEBINAR ON MONDAY OCTOBER. 26 || 3PM PST // 6 PM EST

CAN'T MAKE IT? THE RECORDING WILL BE EMAILED TO ALL ATTENDEES STRAIGHT AFTER

YOUR TEACHER: AMBER HORSBURGH

Amber is a marketing consultant that helps managers, artists and labels build release plans that make a mark on culture.

She's an ex-label and advertising strategist, and creator of Deep Cuts - a music strategy newsletter used by over 7,000 industry professionals.

ARTISTS I'VE WORKED WITH

ELOHIM 
GOLDROOM
MIIKE SNOW
MURA MASA
NBA YOUNGBOY
NIIA
NOMBE
SMINO

SOFI TUKKER
TEI SHI
TKAY MAIDZA
THE ACADEMIC
THE STARTING LINE
TOMMY GENESIS
WHITE DENIM
YACHT

ALLDAY 
ANT BEALE
AUTRE NE VEUT
BRETT DENNEN
CHET FAKER 
COLD WAR KIDS 
CUB SPORT 
ELECTRIC GUEST

WHAT'S THIS FOR?

Today (Oct. 20th) I'm celebrating the launch of the SCHOOL OF DEEP CUTS, yew.
An online course for artist managers teaching the ins and outs of a successful release day. 

WHAT IS THE SCHOOL OF DEEP CUTS?

Now, during COVID, more than ever the Internet is the primary connection point with artists. There's a real opportunity to maximize your online audience, however, most get stuck in the minutia and miss the tactics that make a real impact.

SCHOOL OF DEEP CUTS is an online course and community teaching the ins & outs of record marketing for young managers. It’s the label playbook for artist managers. 
JOIN NOW

ABOUT DEEP CUTS

Deep Cuts is a music marketing newsletter that deconstructs strategy, tactics and tools used to break artists.

Its methods are used by over 7,000+ music industry professionals across 4AD, Amazon, Apple, Atlantic, Beatport, BMG, Concord, Deezer, Domino, Epic, Glassnote, Google, Interscope, Kobalt, Maverick Management, Pandora, Paradigm, Red Light Management, SoundCloud, Spotify, UMG, VICE, Warp, WMG, XL, YouTube and others. 

About Amber Horsburgh

Amber's a strategist who's spent the last decade working in music in NY and LA. As former SVP Strategy at Downtown Records she helped artists build brands incl/ Mura Masa, Smino, Tommy Genesis, Chet Faker, Miike Snow & Cold War Kids. 

On the flip side she’s helped brands like YouTube, Spotify, SoundCloud, Sonos, and Samsung connect with audiences through music.  

She runs Deep Cuts, a music strategy newsletter read by 7,000 music industry professionals globally