This section is all about setting up your release properly from a marketing POV.

By the end you will have: 

✔ Articulated clear, concise goals for your project

✔ Answered the question: album, EP or single? 

✔ Start to fill the gaps in your team

✔ Have a framework to build your release checklist off 

Key to a sound release strategy is knowing what you are trying to achieve.

In this section, I lay out a goal-setting exercise:
Artist Discovery Session.

Before moving onto the next section, do an artist discovery session with your client(s) to ensure they clearly articulate their vision and everyone on the team is working toward delivering on it.

Love, 
Amber