PR
One of the most common questions I get asked is: "Do I need a publicist?"
Press can add a lot of value to a project, specifically:
- Positioning: frames the artist in a particular way in the mind of the listener
- Kick open other doors: provides talking points that become leverage for other gatekeepers, i.e.: sharing a pull quote from Pigeons & Planes to playlist curators in the hope to be added to a playlist that facilitates streams
- Territory growth: breaking into new regional markets via tour press
It does not fuel artist discovery as efficiently as playlisting or digital marketing and therefore not every artist requires a publicist straight off the bat.
By the end of this section you’ll have:
✔ Answered the question “do I need a publicist for my specific goals?”
✔ Have 50+ YouTube curator contacts you can directly pitch your music
✔ A firm budget amount for hiring PR
Love,
Amber
3 Lessons