Streaming and social platforms allow us to see the real-time impact of marketing efforts via a wall of metrics that when pieced together tell a story. 

However, few know which metrics are the right metrics. 

Some are more accurate at predicting an artist’s success than others and therefore should be more important in marketing.

When you know what to measure, you know with confidence what marketing actions to take and when. 

By the end of this section you’ll have:

✔ A KPI framework to measure campaign performance

✔ Clear distinction between vanity vs. important metrics
✔ Capture important data to own your fan relationships

Love, 

Amber