Budgeting
The most time you will waste in marketing is time spent exploring ideas that have no budget attached to them.
When planning marketing of a release, figuring out the budget needs to be one of the first steps. It is the greatest predictor of marketing activity.
A marketing plan without a working budget is merely daydreaming.
By the end of this section you will have:
✔ Budgeting template you can replicate for every project
✔ Insight on what to prioritize spending on for the biggest impact
✔ Areas to cut costs in COVID-19
✔ How to budget for a $10,000 vs. $100,000 project
Love,
Amber
6 Lessons