Content and visuals are the unlock to discovering an artist. 

If you hear a song on a playlist, radio, or in an ad, the first place you go is Instagram and YouTube to learn more. Without content (visuals + storytelling) you’re stripping the listener of clues as to why they should take a chance on the music. 

By the end of this section you will have: 

✔ A content framework to support each release

✔ Completed an audit of your artist and competitors’ content to uncover fixes to increase engagement

✔ Focus on using social media to support your goals

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Before you move onto the next section, complete the Content Soundcheck exercise I’ve laid out in 2 parts plus a case study with emerging artist Bankrol Hayden. 

This will help you learn more about your social audience as well as spark new content ideas for ways to talk about the music and your artist without being too promo-ey. 

Love, 

Amber